Privacy Policy

    Last updated: Jun 01, 2026

    Your True Charlie (“we,” “us,” or “our”) operates https://yourtruecharlie.com/ (the “Site”), an online store selling dog collars and related pet accessories to customers in the United States. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from the Site.

    By using the Site, you agree to the collection and use of information in accordance with this policy.

    1. Information We Collect

    Information you give us directly, such as when you place an order, create an account, subscribe to our newsletter, or contact customer support:

    • Full name
    • Shipping and billing address
    • Email address
    • Phone number
    • Payment information (processed securely by our payment provider — see Section 4)

    Information collected automatically when you browse the Site:

    • IP address
    • Browser type and device information
    • Pages viewed, time on page, referring URL
    • Cookies and similar tracking technologies (see Section 5)

    Order and product information, such as items purchased, order history, size/color selections, and returns or exchanges.

    We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

    2. How We Use Your Information

    We use the information we collect to:

    • Process and fulfill your orders, including shipping and payment
    • Communicate with you about your order (confirmations, shipping updates, support)
    • Respond to customer service inquiries, returns, and warranty requests
    • Send marketing emails or promotions, only if you have opted in, and with an unsubscribe option in every email
    • Improve our Site, products, and customer experience
    • Detect and prevent fraud, abuse, or security issues
    • Comply with legal obligations (tax, accounting, consumer protection laws)

    We do not use your personal information for any purpose incompatible with the ones listed above without notifying you.

    3. Legal Basis / Consumer Rights

    For customers in the United States, some states (e.g., California, Colorado, Virginia, Connecticut, Utah) grant specific privacy rights. Depending on your state of residence, you may have the right to:

    • Know what personal information we have collected about you
    • Request a copy or deletion of your personal information
    • Opt out of the sale or “sharing” of personal information for targeted advertising (we do not sell your personal information)
    • Correct inaccurate personal information
    • Not be discriminated against for exercising these rights

    To exercise any of these rights, contact us at info@yourtruecharlie.com. We will verify your request and respond within the timeframe required by applicable state law.

    4. Payment Processing

    All payments are processed by third-party payment processors (e.g., Stripe, PayPal, [other processor]). We do not store your full credit card number on our servers. These processors use industry-standard encryption (SSL/TLS) and are PCI-DSS compliant. Their use of your information is governed by their own privacy policies:

    • Stripe: https://stripe.com/privacy
    • PayPal: https://www.paypal.com/privacy

    5. Cookies and Tracking Technologies

    We use cookies and similar technologies to:

    • Keep items in your shopping cart
    • Remember your preferences
    • Analyze site traffic via Google Analytics
    • Measure the performance of advertising, including Google Ads and Google Merchant Center product listings, and to show you relevant ads on other sites (remarketing)

    You can control cookies through your browser settings. Turning off cookies may affect Site functionality (e.g., the cart may not work).

    Google’s use of advertising cookies enables it and its partners to serve ads based on your visits to this Site and other sites on the internet. You may opt out of personalized advertising by visiting Google Ads Settings.

    6. How We Share Your Information

    We do not sell your personal information to third parties. We may share information with:

    • Shipping carriers (e.g., USPS, UPS, FedEx) to deliver your order
    • Payment processors to complete transactions
    • Service providers who help us operate the Site (email marketing, analytics, customer support tools), under confidentiality obligations
    • Law enforcement or regulators, if required by law or to protect our legal rights

    7. Data Retention

    We retain personal information for as long as necessary to fulfill orders, comply with tax and accounting laws, resolve disputes, and enforce our agreements — typically no longer than [X years] after your last interaction with us, unless a longer period is required by law.

    8. Data Security

    We use SSL encryption on our Site and follow reasonable administrative and technical measures to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

    9. Third-Party Links

    Our Site may contain links to third-party websites (e.g., social media, review platforms). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies separately.

    10. Shipping & Fulfillment Note

    Your True Charlie currently ships only within the United States. Orders are not accepted from, and products are not shipped to, addresses outside the U.S.

    11. Changes to This Policy

    We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Continued use of the Site after changes constitutes acceptance of the updated policy.

    12. Contact Us

    If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

    Your True Charlie
    Email: info@yourtruecharlie.com
    Address: 2762 NE Broadway St Portland, OR 97232, United States
    Phone: +44 7823 321035